Investing in the wine market
Over the past 20 years, while financial headlines have been dominated by higher-profile investment vehicles such as gold, petrol, or the CAC40, fine wine has discretely proven its worth as a rewarding alternative investment. Grand Crus have been the best performing asset class between 1994-2014, posting average annual growth of 12% over the period. As a tangible asset, showing low volatility and little correlation with stock markets, fine wine holds a solid value against the feverish backdrop of the world of finance. However, investing in wine has never been an easy affair. The market has long been plagued by unreliable and uncompetitive players, and further complicated by opaque and random business practices. In order to address these negative issues and provide potential investors with an informed and unbiased overview of the market, La Bergère Investment was founded with the clear aim of simplifying access to fine wine as an investment product, whilst ensuring investor confidence.